There are multiple advantages of having a personal website for your business. Not only does a website lend credibility and substance to your products and services, but it is also a space where you can freely display your passion and idea behind the venture, and strongly resonate with your customers. A starter website can be a simple landing page or a 3-4 page website, and needs to only give an explanation about the products and services, the team and the inspiration behind the venture, and the contact details.
The main advantages of investing in a starter website are:
While there are free and simple company pages available out there such as Facebook Page and LinkedIn Company Page, they do not have the functionality, look and customization that a full-fledged standalone website does. And since first impressions matter, a website with a wow! factor is bound to impress a customer even before they see the products and services. Hence, if you don’t already have a website for your business, you should definitely think about getting one!
- Individual Identity – A starter website helps create one’s individual and unique identity, and helps the business owner add a personal touch along with a story to their products and services.
- Cheaper Marketing – It is less expensive to have a website than to advertise on other print or digital media. Additionally, SEO can help improve a website’s ranking, thus featuring it in more search results and garnering more eyeballs.
- Always Open for Business – No matter what time zone you are in, or how many shifts you or your employees pull, your real business might close for a holiday. However, your website is always open and accessible.
- Customer Relationship – A website can be optimized to ensure the target customers relate to it and are attracted by it. It also helps develop brand advocates who can write reviews and leave invaluable feedback on the website, which in turn acts as word-of-mouth advertising for first-time visitors to the site.
- Increase Business – It is easy and very quick to update your products and services on the website, and show the entire bouquet of offers to a customer at the same time. You can also display special promotions and discounts on specific products or services. This saves the customer invaluable time in contacting you, inquiring about services, and waiting for your reply.
- Engage Customers – By writing informative blogs and giving in-depth and interesting product / service descriptions, you can engage clients, help them learn something new, and encourage them to try your products / services based on your displayed knowledge and expertise.
- Wider Market – A website helps target a much wider market as social media and word-of-mouth marketing by current clients can draw in new and potential customers from their own networks to the website.
- Build Authority – Finally, a website helps build authority. Web and social presence lends credibility that yours is not a fly-by-night business, and that it will be there tomorrow also. It gives customers easy access to you and your products, assuring them that they can reach out to you whenever they need to. Informative blogs also build authority through the power of knowledge, and help customers learn more about you, your vision, your business and your products and services.
While there are free and simple company pages available out there such as Facebook Page and LinkedIn Company Page, they do not have the functionality, look and customization that a full-fledged standalone website does. And since first impressions matter, a website with a wow! factor is bound to impress a customer even before they see the products and services. Hence, if you don’t already have a website for your business, you should definitely think about getting one!